Depop Promote Like a Pro
Running a Depop shop takes hard work and dedication and so does getting your shop’s name out there. It’s important to take time out and build an action plan to help your shop thrive. Follow the tips below to help you get started.
Great photography + accurate and succinct descriptions + constantly active on Depop = improved chance of selling.
For your shop to stand out, make sure all listings are clear and easy to understand. The buyer should immediately know what you are selling. Try using a backdrop that doesn’t divert the buyer's attention from the product. Keep it simple, but interesting. Secondly, make sure that the keywords in your items description are relevant. You are more likely to sell with a well written, relevant and interesting description. A useful exercise when writing descriptions is to try and think about the end buyer, picture yourself in their shoes and consider what they are most likely to be searching for to find your item and then reflect this in your description.
Finally, list list list. A well-stocked shop will get more eyes.
Like any shopping platform, Depop has peak times, where there is an increased volume of buyers shopping and browsing. Remember to keep active during these times.
- Payday and Student Loan drops
- Seasonal times, Christmas, Black Friday etc.
When you are listing your items keep these times in mind, that doesn’t mean these are the only times you should be listing, but they are key times in which more buyers will be browsing.
Outside of Depop
Always market your business. This is the time to create a buzz around your Depop shop and promote your brand.
It is all about the little touches.
Give your buyers a great experience to shout about and promote your brand for you. Little touches such as throwing in a personalised thank you card, or giving them a discount on their next order will get your buyers talking about your brand, whether that's on social media, or when chatting to a friend.
Promoting your shop through Social Media.
Sellers have found success in promoting their shop using Youtube, Facebook, Pinterest and Twitter but the most effective tool for our community is Instagram. Like Depop, it’s a visual showcase of your brand. Sharing photos, videos of your products and moments from your lifestyle is a great way to catch the attention and trust of potential buyers outside of the Depop community.
What content should you share?
New in stock
Behind the scenes
Promotional activity ie. sale, free shipping,
Drive more traffic with our Shop Share Feature:
The shop share feature gives sellers control to highlight their best items and latest drops on social media. It looks good, it’s easy to use. Just go to your shop and click the blue button to share to Instagram Stories.
We’ve tested this tool with Depop sellers and found regardless of how many followers, sharing your shop in an Instagram story (using the right hashtags) sees an 11% increase in searches for their shop in-app as a result.
Heads up – you need to have at least 4 items listed for the tool to appear. If it’s not there, get listing.