Shipping is a key part of growing on Depop. Getting your shipping strategy locked in will have a huge impact on your business and interaction with your buyers.
What this article will cover:
Let’s talk about shipping providers. Choosing the right provider for your business is really important. You want to make sure you have a reliable service that will ship your items on time and arrive in good condition. Having a reliable shipping service will build confidence within the buyer.
Potential Shipping provider options:
- Parcel Force
- Royal Mail
When researching providers you should consider the following:
These basic principles will set set the foundations for your shipping strategy.
Always use tracked shipping whenever possible. Untracked parcels aren’t covered under Depop’s or Paypal's seller protection policy. Tracked shipping will also save you a lot of time as customers can easily track the status of the delivery.
Ship on a next day delivery service or allow buyers to pay for an upgrade. Buyers expect a next day delivery option due to the wider retail market. This will also give you an edge up from your competitors.
“Sending everything tracked reduced lost item claims and customer tracking queries which is a positive for refund rates and my time” @queenofthreads
To determine your shipping price, consider the following:
Total package weight; Your items will vary in weight depending on the season, or the item itself. Therefore, it’s important to have an understanding of the total weight as this will impact shipping cost.
Total package size
“I started shipping orders by weight after about a year of selling on Depop and it’s saved A LOT of money on shipping costs” @scottgarrison
The way your item is packed and presented is the first time a buyer experiences your brand. Follow a few simple steps to improve your packaging process.
Keep your packaging light and consistent to save on shipping costs
Buy in bulk to get better cost per unit and build a relationship with your supplier
Think about how you can introduce eco friendly packaging
Personalise packaging with your own branding (easy way to do this is by using a stamp or stickers).
Market your brand
When sending the item to your buyer, this is the perfect opportunity to thank them and encourage them to continue to support your business.
You don’t need to go over the top, a simple thank you note, either handwritten or printed can go a long way. If you are feeling extra generous, why not offer them a discount on their next order. Why not share your shop story with your buyer. And finally, encourage them to leave a review.
Finally, Let's talk about free shipping. Offering free shipping will make your brand more desirable to a buyer, it makes you competitive on Depop and the wider market. Did you know, 61% of buyers abandon an item at check out because of shipping costs, therefore, offering free shipping is more likely to secure the purchase. We know that as a Depop seller you are 2 times more likely to sell an item on Depop if you offer free shipping.
“The biggest positive change I made was adopting free shipping- it really helped boost my sales” @queenofthreads
But how do I go about offering free shipping? There will always be a shipping cost, it’s the way in which you factor it into your overall strategy. Here’s a few ideas to get you started.
- Increase the product price to include the cost of shipping, that way there are no surprises at the checkout.
- Increase the price of your products slightly to cover partial costs of shipping, therefore, both you and the customer cover the cost.
- Offer free shipping on select items, for example where you have a higher margin or items are cheaper to ship.
- Use free shipping as a promotional tool. Why not run a free shipping promotion over a weekend to turn browsers into buyers.
Depop is growing internationally. Sellers on Depop have some of the most rare and unique items and buyers will pay shipping to make sure they can own them.
“International shipping has had a large impact on my business. It has opened up my shop to a whole new customer base with different interests unique to their region” @scottgarrison
How do I do this?
Work out the average cost of shipping by weight and destinations to determine the price.
Have a clear policy on international shipping and the service you use so buyers feel confident.
Finally, remember providing international shipping will be a learning curve, the more you ship internationally the more insights you will gain to make better decisions on pricing and service.