How to up your shipping game and keep items moving for happy buyers
Shipping is a key part of growing on Depop. Getting your shipping strategy locked in will have a huge impact on your business and interaction with your buyers.
1) Shipping options
Choosing the right shipping provider for your business is really important. You want to make sure you have a reliable service that will ship your items on time so they arrive in good condition. Having a clear shipping strategy will build confidence with your buyers.
Parcel2Go is a preferred partner of Depop that gives UK sellers to a variety of shipping providers at very competitive rates. Ideal for domestic and international parcels!
MyHermes is another strategic partner of Depop and has a domestic UK service and to the EU. It also offers a network of parcel shops for convenient collection and delivery of items. You can receive 15% of all services on myhermes.co.uk with code DEPOP15
Royal Mail is the national postal carrier in the UK. It is ideal for parcels under 1kg
Parcel Force is part of the Royal Mail group and is ideal for larger parcels in the UK
CitySprint is for same day deliveries, ideal if you want to send something in the same city within 3-4 hours.
USPS is the national postal carrier in the US and is ideal for all US domestic deliveries.
UPS is an international shipper that is available in most countries.
When choosing a provider, consider the following:
- Where your item is going and what kind of service you require. E.g. if you’re sending something from the UK to the US you may want to pick a different company than if sending from London to Manchester
- Price. There are many shipping options so shop around on our suggested delivery companies.
- Convenience. Some companies will collect items from your home or office so you don’t have to go to their branch to send the items. That’s helpful if you sell a lot and want to make your business more efficient.
- Usability. Do they have an app and a website? How easy is it to print shipping labels?
Always use tracked shipping whenever possible. Untracked parcels aren’t covered under Depop or PayPal's seller protection policy. Tracked shipping will also save you time as customers can easily track their delivery status. You can add different levels of insurance, and ask for signature upon delivery if you want the extra peace of mind for yourself and the buyer.
When to ship
Shipping the item the same day of the sale or the day after will get it to the buyer fastest. Buyers now expect a full range of shipping options from their experiences with other online retailers.
Stand out from the competition by offering a few shipping services such as:
- Next day delivery
- Standard delivery 2-3 days (domestic)
- International delivery
Try adding a policy like “If item is purchased before 12pm it will be shipped the same day” This is a great motivational tool to encourage faster purchases, but make sure you keep your promise to buyers and share tracking info once it’s been shipped.
“Sending everything tracked reduced lost item claims and customer tracking queries which is a positive for refund rates and my time” @queenofthreads
To determine your shipping price, consider the following:
- Total package weight. Your items will vary in weight. So it’s important to have an understanding of the total weight as this will impact shipping cost.
- Total package size
- Selling price
- Destination country
“I started shipping orders by weight after about a year of selling on Depop and it’s saved A LOT of money on shipping costs” @scottgarrison
Good packaging makes for a better experience for your buyer. Follow a few simple steps to improve your packaging process.
- Keep your packaging light and consistent to save on shipping costs.
- Buy in bulk to get better cost-per-unit and to build a relationship with your supplier.
- Think about how you can introduce eco-friendly packaging.
- Personalise packaging with your own branding - an easy way to do this is by using a stamp or stickers.
When sending the item to your buyer, take the opportunity to thank them and encourage them to continue supporting your business.
A simple thank-you note, either handwritten or printed can go a long way. If you are feeling generous, offer them a discount on their next order. If your items have a story to tell, share that story with your buyer. And always encourage them to leave a review.
2) Free shipping
Offering free shipping will make your brand more desirable to a buyer. It makes you competitive on Depop and the wider market. 61% of buyers abandon an item at check-out because of shipping costs. As a Depop seller you are twice as likely to sell an item on Depop if you offer free shipping.
“The biggest positive change I made was adopting free shipping - it really helped boost my sales” @queenofthreads
There will always be a shipping cost to you but you can find a way to factor it into your overall strategy. Here’s a few ideas to get you started.
- Increase the product price to include the cost of shipping.
- Increase the price of your products slightly to cover partial costs of shipping, therefore, both you and the customer cover the cost.
- Offer free shipping on certain items, for example, where you have a higher profit margin or items are cheaper to ship.
- Use free shipping as a promotional tool. Run a free shipping promotion over a weekend to turn browsers into buyers.
3) International Shipping
Depop is growing internationally. Sellers on Depop have some of the most rare and unique items and buyers will pay for shipping to make sure they can bag the items.
How to get started:
- Work out the average cost of shipping by weight and destinations to determine the price.
- Have a clear policy on international shipping and the service you use so buyers feel confident.
- Remember that providing international shipping will be a learning curve. The more you ship internationally, the more you’ll learn how to make better decisions on pricing and service.
Use a shipping site like Parcel2Go that provides tips on how to ship internationally and which companies to use.