Everything you need to make your listings look great for buyers.
How to take great photos, write sharp product descriptions and price your items accurately so your shop can reach its maximum potential.
- Taking great photos
Photos are the heartbeat of Depop. Using flat lays, model shots and even close-ups, you can instantly attract customers and increase sales. Take a good photo, become a global seller.
Types of photos
Our advice: take different types of photos to show off how the item looks and fits, and to show any tags or flaws it may have. A mix of imagery is always the best recipe.
Nothing beats showing off your item with a model shot. It gives buyers a better idea of how it fits. If you don’t want to model the item, ask a close friend or look into working with a model for a day. If that fails, go for flat lays not hanger shots. This will make your item up to 60% more likely to sell.
Arrange and fold your item neatly on top of a plain coloured surface - it’s easy to get a big piece of coloured card and it’ll make a big difference to your flat lays.
On Depop photos really have an impact. They can help make the difference between good customer feedback and not-so-good feedback. Photos can highlight
- Flaws (holes, rips, loose stitching etc).
Pro tip: Taking up to four photos instead of one can increase your chances of selling by 20%
What are stock photos?
Setting the scene
- Aim to take your photos near a window.
- Natural lighting always gets our vote.
- Lighting that causes harsh shadows never looks good.
- If the lighting in your house isn’t right, invest in some lighting.
- If shooting outside, taking photos on a cloudy day is best for lighting, as direct sunlight can wash out colours and create shadows.
When using backdrops, keep it simple. Try using a backdrop that doesn’t divert the buyers attention from the product.
Always try to show how the item fits and get as much detail as possible. Include photos of the tags on branded items to help the buyer trust it is authentic.
Make sure that the keywords in your item’s description are relevant. Well-written, interesting descriptions make your item more likely to sell.
A useful exercise when writing descriptions is to try and think about the buyer. Picture yourself in their shoes and consider what they are most likely to be searching for to find your item and then include this in your description.
Pricing an item is key to sales. To learn how, try benchmarking. Start with Depop. If the item is already for sale you now have a ballpark figure. If not then you can browse around online. Just remember that condition, size and colour can alter value. So be realistic when it comes to pricing items and if in doubt, go with the market price.
- Pick a price you are happy with.
- Make an educated guess.
- Let people make offers, and adjust it accordingly to find the right price for you and your buyer.
- Finally, if you don’t think the price is good enough for the item, don’t sell it.