Updates to Depop’s search results
We’ve changed the way search works. Instead of only new items showing first, search results will prioritise relevant, clear listings from shops that stick to the rules and have positive feedback.
We’ve done this to create a safer space for our buyers – we want everyone to have the best experience possible on Depop. We also want you to have more control over the success of your shop and incentivise continuous improvement. Sell better. Get seen more. Sell more.
How do I get seen?
Being seen just means doing the things you would usually do as a good seller. We’ve outlined a few actions you can take to optimise your listings, create a better experience for buyers and get seen more.
- Create clear, detailed and accurate listing descriptions.
- Great listings include measurements, colour, sub-category, brand (where relevant) and condition.
- Use all four photos in your listing to give buyers a real feel for how the item looks.
- Offer tracked national and international shipping options to give your buyer peace of mind and keep you protected if anything goes wrong.
- Follow the rules.
- Never accept or make out-of-app payments.
- Don’t add irrelevant tags or brands to the description.
- Don’t sell counterfeit items.
- Keep a positive selling record.
- Be responsive and kind to other users
- Always ship your item quickly and with tracking
- If things go wrong, try to be proactive to resolve the issue without the Buyer having to escalate
If you are a new seller we won’t penalise you. Focus on starting to build positive feedback with relevant listings and following the rules.
The better you sell, the more likely you are to be seen. Check out our Seller Handbook for more tips on creating great listings.
Are you prioritising large or Top Sellers over mid size and small sellers?
No. The size of a seller – or volume of sales – has no influence on search results. The results are determined only by the quality of listing and the experience they provide to the buyer. Depop wants to maintain a diverse mix of sellers and run a marketplace for everyone – regardless of seller size.
What about new sellers?
New sellers aren’t penalised. We give you the benefit of the doubt and assume you’re going to create good listings.
Will this affect my sales?
We’ve seen sales shifting from lower quality listings to higher quality listings, but not across sellers of different sizes. If you think your sales have been impacted, focus on how you can improve your listings.
How quickly will I move up the search listings?
Your seller quality is influenced by what you do, not who you are or how long you’ve been selling. By being a good seller, you can directly control the discoverability of your listings. See above for guidelines on how to sell better.
I’m following the guidelines. Why am I not moving up in search?
Check that you’re following all of Depop’s policies. A seller posting listings with irrelevant tags or multiple brands in the listing won’t be prioritised. The same applies if you’re asking buyers to perform transactions out of the app, selling counterfeit items, taking a long time to ship, or sending items untracked.
Please also be aware of the depth of available items on Depop. For example, your item might not appear at the very top of a popular search term like ‘Nike,’ and most purchases happen after searches with several search terms and filters. The key here is having a concise description. Make the most of the category inputs to boost visibility when buyers narrow their searches by category, colour, size etc.
I’m trying to improve. How long before I see results?
If a seller changes their behaviour to that of a good seller, their items will appear higher in search. We revisit seller quality daily, based on a seller's most recent activity.
How did you test this feature?
We’re testing this new ranking on a small percentage of buyers. We’ve already seen an increase on the percentage of positive reviews and reduction of negative reviews from buyers in the test group.
What will happen if I go on holiday or take a leave of absence from Depop?
Depop doesn’t currently have a ‘holiday mode’ for sellers, instead the best thing to do is to be clear in your descriptions and shop Bio that you are away and not able to ship (if possible give them your next shipping date). This way you can set an expectation for buyers so you are less likely to receive negative feedback from them.
I get a lot of messages from sellers, does my response time affect visibility in search?
Your response time to messages does not directly affect if we classify your shop as good or bad. However, we know that sellers who respond quickly to buyers are more likely to make sales and get positive feedback. On the contrary to this: sellers who do not respond to buyers often end up with item disputes and poor feedback which will affect your shop’s visibility.
Will not having free shipping on my items affect my shop’s visibility?
Similar to above, we don’t take into consideration whether you have free shipping on your items. However we know that buyers are more likely to purchase items with free shipping and they’re also more likely to leave good feedback too.
Do I need to add the tracking number when I mark my items as shipped?
When you update a buyer with the tracking number for their item, they will be able to see where it is and get updates on it’s progress. This gives them peace of mind and is a good buyer experience. As a result you’re more likely to get good feedback. For this reason, we encourage all sellers to do this.